Atlantic Computers Case Essay - 1454 Words

Atlantic Computer Case Introduction: Jason Jowers, who had recently been hired by the computer manufacturer, Atlantic Computer, needed to devise a pricing plan for the company’s newest products: The Atlantic Bundle. This bundle contained the Tronn server and its corresponding software, the PESA. After an initial marketing meeting with a few key players, Jowers had input from the head of the server division (Matzer), the director of the division’s RD team (Jones), and the director of new product marketing (Fowler). In addition, Jowers also needs to take into consideration the thoughts of the sales department, lead by Jairo Cadena. Atlantic’s biggest competitor is Ontario Computer, Inc, which is a cost cutter in the industry, and†¦show more content†¦Minimizing these costs as well as the acquisition costs are important to customers in the basic server segment. Moreover, customers in this segment are interested in sales support and want their servers to be able to handle informa tion requests from websites and have information readily available to the employees. This is an opportunity for Atlantic because the PESA software allows four servers to run simultaneously, lowering the procession costs significantly. The software also helped administrators monitor the health of the systems and be more responsive regarding to repairs. Atlantic can leverage the benefits that the software brings to the customers that Ontario computers does not have. Internal Analysis: Atlantic company is the largest player in the overall industry and has been in the server market for over 30 years selling high end performance servers. They had captured the large enterprise customer segment and also captured the reputation for providing top-notch, reliable products. This corresponded with their reputation for providing quality and responsive sales assistance. Their customer intimacy and product differentiation is what leads them in the market. A weakness in the company is the divergent opinions and goals internally. This was apparent in the initial meeting, where Jowers was bombarded with different ideas and suggestions as to how to viewShow MoreRelatedAtlantic Computer Case Study1225 Words   |  5 PagesAtlantic Computer: Case Study Strategic Management Mitchell D. Upchurch Dr. Johnny Eluka July 19, 2011 Amidst an emerging U.S. marketplace opportunity, Atlantic Computers tasked the newly appointed product manager, Jason Jowers, with marketing and selling the company’s new product, the Atlantic Bundle. A server, software combination, the Atlantic Bundle would offer performance up to four times faster than the competitions standard speed, all within one machine. External Analysis: ExternallyRead MoreAtlantic Computer - Business Case1307 Words   |  6 PagesAtlantic Computer – Business case Case introduction Atlantic Computer is a manufacturer of servers and other high-tech products. Following the growth of the internet there has been an increase of demand for cheaper, Basic Segment Servers. Atlantic Computer, currently having a 20% market share in the High Performance Server market, has decided to expand their product range and enter the Basic Segment market. Their response to the projected 36% compound annual growth in demand for Basic ServersRead MoreAtlantic Computer Case Study - 11092 Words   |  5 PagesATLANTIC COMPUTER Atlantic Computer, a large manufacturer of servers and other high-tech products, has assigned Jason Jowers the responsibility of developing the pricing strategy for the new ‘Atlantic Bundle’. The bundle incorporates a new Tronn server and the Performance Enhancing Server Accelerator (PESA) software tool which allows the Tronn to perform up to four (4) times faster than its standard speed. The Tronn was specifically developed to meet an emerging U.S. marketplace opportunity andRead MoreAtlantic Computer Case Study1535 Words   |  7 PagesAtlantic Computer is a large manufacturer for servers and other technology products. They have seen great success in the last 30 years since they have been competing in the market. While they have previously dominated the high-end server market, they are looking to expand to an emerging market, the basic server market. In order to do so, they have developed Tronn along with the Performance Enhancing Server Accelerator, otherwise known a s PESA. Because Atlantic is penetrating new market segment thanRead MoreAtlantic Computer Case Study1279 Words   |  6 PagesIntroduction Atlantic Computer developed a product, the â€Å"Atlantic Bundle†, to meet an emerging basic server market. The Atlantic Bundle is a Tronn server coupled with the Performance Enhancing Server Accelerator software tool â€Å"PESA†. Atlantic Computer must decide on the pricing strategy. Situational Analysis The external analysis is as follows: †¢ Customers: The first customer identified has a primary need to host websites, â€Å"Web Server† customer. The second customer identified has a primaryRead MoreThe Atlantic Bundle1461 Words   |  6 PagesCompQuestion 1: What price should Jowers charge DayTraderJournal.com for the ‘’Atlantic Bundle’’? There are four pricing strategies where Atlantic computer can choose from. These strategies are: status-quo pricing, competition-based pricing, cost-plus pricing and value-in-use pricing. Each strategy has a calculation and a price outcome. Below I will describe all strategies and all advantages and disadvantages of that particular strategy. 1. Status-quo pricing: Status-quo pricing | Price ofRead MoreThe Atlantic Bundle1454 Words   |  6 PagesCompQuestion 1: What price should Jowers charge DayTraderJournal.com for the ‘’Atlantic Bundle’’? There are four pricing strategies where Atlantic computer can choose from. These strategies are: status-quo pricing, competition-based pricing, cost-plus pricing and value-in-use pricing. Each strategy has a calculation and a price outcome. Below I will describe all strategies and all advantages and disadvantages of that particular strategy. 1. Status-quo pricing: Status-quo pricing | PriceRead MoreAtlantic Computer1597 Words   |  7 PagesAtlantic Computers: A bundle of pricing options In the case, it mentioned that, conservatively, one Tronn server equals to two Zink servers; Aggressively, one Tronn equals to four Zink servers. Within the premise that Matzer and his colleagues were quite conservative, he decided to compare two basic servers loaded with the PESA versus four basic servers. In this case, therefore, we calculate the price of Atlantic Bundle with the assumption that two Atlantic Bundles is the equivalent of fourRead MoreAtlantic Computer Is A Leading Developer Company Of High Tech Servers832 Words   |  4 PagesIntroduction Atlantic Computer is a leading developer company of High Tech Servers; it has recently started manufacturing Basic servers and now company is looking to decide the pricing of the servers based on the four models given in the case i.e status-Quo pricing, competition based pricing, cost-plus pricing and then there is value-in pricing. Situation analysis For this situation, Atlantic Computer is a producer of servers and technology products. Two business sections exist in the serverRead MoreComputer Aided Mammograms And Trans Atlantic Data Transfer Privacy1726 Words   |  7 PagesPaper: Computer-Aided Mammograms and Trans-Atlantic Data Transfer Privacy Garrett Gutierrez CSE 485: Capstone I #80015 12:00 PM - 1:15 PM Introduction: As new technologies emerge, they cause new and surprising impacts on the world, which shape how people experience life. Yet, these advancements in computing and engineering may have some negative consequences. Thus, they become controversial issues. Two recent issues in the computing and engineering field are the effectiveness of computer-aided mammograms

The System Of Social Class Essay - 1401 Words

The system of social class in America and Haiti work by everyone belonging to a different category. There are three categories of social class: the one percent, the middle class and the people who live in poverty. There is a controversy about how poverty does not exist in America because it’s not noticeable and it also one of the richest countries. From the knowledge, I know the poverty in America exists in the countryside or outside of big cities. The inequality that has been created by the social system has caused certain groups of people to live marginalized. In both countries, women have experience oppression by the public on whether they should have the same rights as men. It wasn t that long ago that some Acts of Equality were passed for women to have the same opportunities as men. Therefore, women feel like they re struggling against misogyny caused by the unfair treatment they are receiving by other members of the nation. Natural disasters have caused, Haiti to become one of the countries with the highest rates of who people live in poverty and the Haitian government isn’t doing much to help. Therefore, the system of social class in America is similar to other countries in their problems, although the main difference is that poverty in America can be invisible. For many years’ poverty has affected people throughout the world, one of the countries that poverty has an effect but it’s not that noticeable is American, although it is also one of the richest countries.Show MoreRelatedA Social Class System1116 Words   |  5 PagesThere is no way to deny that a social class system exists that divides people by general popularity. Once children begin school, they begin to separate into these divisions. The top of the social ladder, often considered to be people who are cool, are stereotyped to be beautiful and happy. Although in some cases this may be true, it is not always that way. Misconceptions about popularity lead to a greater divide amongst the social classes, and cause those in the lower social levels to be considered asRead MoreSocial Classes And Class System Essay1182 Words   |  5 Pagesthe United states, social classes is a controversial issue in terms of defining the actual nature of the classes themselves. Many indivi duals have categorized the society into three elementary groups that is the â€Å"poor†, â€Å"middle class† and the â€Å"rich†. Additionally, a more complex system of social classes is derived from the three elementary classes. In this regard, a four-class system includes â€Å"the capitalist/upper class†, â€Å"the middle class†, â€Å"the working class† and â€Å"the lower class† (Thompson, 2005)Read MoreSocial Class And India s Social System779 Words   |  4 PagesSocial class is a division of a society based on ones social and economic status. There are those of higher class, middle class, and lower class. However, the class a person is a part of can affect their life in many ways they may, or may not notice. In different places, there are many varieties of qualifications for which class one may be considered. Why do many places have contrasting types of social classification? The evaluation of America s and India s social ra nking systems gives more insightRead MoreSocial Stratification, Class System And Ethnocentrism703 Words   |  3 PagesSocial stratification, class systems, and ethnocentrism are all parts of our society that influence our thoughts of what is normal and what is outlandish. Social stratification is a system in which society ranks and organizes people into ranks to identify them. A class system is a system which classifies people based on their social position at birth and their achievements later in life. Ethnocentrism is the view that one’s own culture is â€Å"normal† and other cultures are odd; through ethnocentrismRead MoreSocial Justice System Of The Upper Class Essay1628 Words   |  7 PagesSocial justice is one of the fundamental factors that can make a community, society, or the entire country thrive. Counties that have any sort of social justice system even if it is not perfect are more stable than one who lack all forms of social justice system. It is very difficult to see social justice in most countries of the world due to the greediness of those who are in the upper class. This kind of behavior makes the others who are below the the upper class revolt against the regimes andRead MoreThe Gap Ladder System Of Social Class1550 Words   |  7 PagesDo people in different social standings have different chances or opportunities to move up in social class? Many people, even though they do not realize it, discriminate and establish a prejudice or stereotype, and this affects how they perceive and treat other people. The American Dream has always been to â€Å"Work Hard, and Move Up† (Upper Bound). Are people of lower social standing still equally able to achieve their dreams simply through hard work? The difficulty with which an impoverished personRead MoreThe Educational System and Social Class Essay554 Words   |  3 PagesHistorical Events In order to establish a PHILOSOPHY ON TEACHING, a sequence of events happen in history to open a doorway to â€Å"Society about Education and Schooling†, as the description of Public Education Goals for Our Educational System came from the ideas of two famous men, Horace Mann and Thomas Jefferson. Mann believed â€Å"people were created and brought into life with a set of innate, organic, dispositions, or propensities (Mann 1969, pg. 125) and Thomas Jefferson gave the idea of an assignedRead MoreSocial Class Systems During The Nineteenth Century1159 Words   |  5 PagesSocial class systems in the nineteenth century were comprised of the upper class, the middle class, the working class, and the underclass. The different social classes can be â€Å"distinguished by inequalities in such areas as power, authority, wealth, working and living conditions, life-styles, life-span, education, religion, and culture† (Cody). The poor, also known as peasants, were usually mistreated and segregated from the wealthy, or those of higher class. During his time, Charles Dickens â€Å"seenRead MoreThe Lasting Effects Of Social Class On Our Education System Essay2148 Words   |  9 PagesThe Lasting Affect Social Class Has On Our Education System The socioeconomic classes have entirely taken control of our education system at all levels. It starts at the young age of students who have trouble learning as every student is different and it takes a vast amount of strategies to help each student learn, but our schools are failing to do so. Our social classes determine the type of education we will receive before we are even grown to realize it. Students of different classes are notRead MoreJuvenile Justice System Based On Their Race, Gender, And Social Class Essay2585 Words   |  11 PagesIntroduction The research done for this paper examines different studies of juveniles and their place in the United States’ justice system based on their race, gender, and social class, as well as looks into policing tactics that may be beneficial to the affected youths. By looking at a wide variety of academic journals and books it was clear to see that youths are looked upon and treated differently depending on what their race is, the sex that they were born, or their family’s economic standing

Balancing Work and Family Free Essays

Balancing Work and Family Managing work and family life can become quite a challenge even for the best family managers. Some families are more likely to balance their work and family based on traditional roles. However, some families are more expected to divide their work in term of the modern family type. We will write a custom essay sample on Balancing Work and Family or any similar topic only for you Order Now A lot of families have difficulties to handle and balance both work and family equally while they choose household chores as the first primary choice, so they will observe with less opportunity outside work. Both traditional and modern family types always have different perspectives on how to handle the challenges of balancing work and family life. The most important thing that a first couple in the interview believes is having good preparation, intentionality, and decision-making with high demands to support their children and family. A woman of first couple has traditional roles of taking care of the home and children, she would define her family as two or more people who share their kindness, share happy and sad moment together, share values, share their trusts, and share consideration and helpfulness. Based on some of the challenges that she encountered in balancing work and family early on in their relationship, both of them tend to work hard and seek for a stable income and career with high demands for managing the family. The most complex decision-making faced by the couple is when to become parents if this in their plans. When they decide to have children, she also decides to quit her job as her responsible to take care of the children and to complete the household chores while her husband tends to give stable financial and moral support. In contrast, the most significant key to creating and maintaining the right position between work and family for a second couple of the interview is to arrange and share their housework by negotiating equal division of labor in term of the modern family type. Moreover, one problem for her as a workingwoman is the proverbial second shift. She often finds herself working double time to perform other household chores in addition to working full-time outside home. However, her husband often gives some helps and he does not tend to follow the traditional roles. She also believes a family is defined as two or more people who share responsibility for decisions, share values and goals, and have commitment to one another over time. To balance their work and family for the future planning to have children, they would inquire more special considerations helped them arrive at decision with enough income and stable income. Condition of work also does not interfere much with taking care of the child. How to cite Balancing Work and Family, Essay examples